GET READY FOR THE VAMPIRE APOCALYPSE
CHALLENGE: CREATE A BLOCKBUSTER FOR YOUR EARS
When Audible returned for Season 2 of their hit apocalyptic vampire series, they requested a campaign that would deliver on their strategic positioning of “a blockbuster for your ears” and “prestige listening.” They also wanted to explore the thrilling story of the two Dunraven sisters, one human, one vampire, and their tangled dual destinies. But honestly they had us at “hello.”
OUR APPROACH: FOCUS ON COMPELLING SISTER STORY AND EXPAND THE UNIVERSE VISUALLY
Our approach was to A) show the contrasts between the two sisters and B) display the epic scope of their worlds...from a crumbling castle in England, to an abandoned military base in the UK, to the mountains of Dubrovnik where the ancient Vampire council is based. These worlds are connected through the sisters’ shared bloodlines that serve as roads which reveal each others’ (sometimes unwanted) destinies.
DELIVERABLES: Trailers, Keyart System, Style Guide, Social Campaign
Created at: We Are Royale
Executive Creative Director/ CCO: Brien Holman
Creative Director: Norn Jordan
Producer: Michael Cauchi
Art Director/ Designer: Angelica Baini
Trailer Designer: Kaya Thomas
Key Art Designer: Mariia Menshikova
CG Supervisor: Matt Guzzardo
Animators: Phil Hoeschen, Evan Stalker, Byron Slaybaugh, Jared Norby